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10. The business of UTV racing

from Powersports Business

April 25, 2013: At the genesis of the UTV craze in 2003, when the Polaris Ranger and Yamaha Rhino were the pioneers of the segment, any gearhead worth his salt could feel the potential of these utility-meets-sport vehicles from behind the wheel. With go-anywhere ability, a proper roll cage and decent handling, the OEMs and aftermarket were quick to pounce on the possibilities of this groundbreaking segment with vehicles and products that continually leap-frogged the performance of the preceding generation. more


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