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Health insurance exchanges and the innovator's dilemma — Is the future costovation?

from Forbes

It's a heady time in the U.S. health insurance industry. Over 30 million Americans are expected to acquire coverage as the Affordable Care Act takes effect, yet the boon of new customers is offset by a gnawing fear that profit margins will vanish. Due to the ACA and economic pressures, health insurers that have thrived since the World War II now face tough choices, and their responses will shape the future of healthcare overall. more

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