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Little consumers have big impact on food packaging


For 17 years, Goodwin Design Group has helped deliver child-focused food/beverage products and packaging for General Mills, Campbell's, Hain-Celestial and other big-name clients. Designing food and beverage packaging and products for kids calls for a balanced approach. Children may be the smallest consumers, but their impact on purchasing decisions and product development is immense, Goodwin told more

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