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Taking advantage of online reviews

from By Suzanne Mason

Once upon a time, word of mouth was one of the most important ways to drive business. With the click of a button, a consumer can either drive business to a hotel or drive it away by posting an online review. Recently, at the International Hotel, Motel + Restaurant Show in New York, industry experts from TripAdvisor, Worldhotels and Yelp spoke about the importance of online reviews. And here are a few tips to keep in mind when it comes to online reviews. more


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