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When marketing the self, be wary of the humblebrag

from The Guardian

From Jan. 8: Do you feel innovative? Creative? Are you ready to self-start your way through 2013 to achieve your career goals? Perhaps you should be. That is the way a lot of professional people are describing themselves online these days. Analysis carried out recently by a networking website reveals more than the familiar lonely hearts talk of those who claim to have "a good sense of humor." This is marketing of the self in a noisy and insecure world. more

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