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What association membership surveys are really saying about membership value

from The Demand Networks

From Nov. 25: Has the traditional association membership model reached its "use-by date?" Many associations are beginning to think so, and there is some evidence that they may be right. In the USA, according to one study, while overall association membership has rebounded relative to the nadir of 2010, membership growth now appears to be slowing and stagnating at much lower levels than in the past. Why? more


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