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A 2014 hospice ad blitz launches amid Obamacare rollout

from Forbes

In an effort to improve awareness about hospice and palliative care, the industry is launching a first-ever national education and marketing campaign this year. The yearlong blitz by the National Hospice and Palliative Care Organization, which organizers say will be a “multi-million-dollar” effort, will start this month with a grassroots campaign to get stories from hospice patients and their families. Such stories will then become part of a multimedia campaign to educate Americans about hospice and palliative care and spur a “national conversation on the value of hospice and palliative care." more

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