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3 fresh rules for sales and marketing in the age of analytics

from Data Informed

There has always been a need for marketing and sales to work well together, but the amorphous buying journeys business-to-business customers are taking today are necessitating even greater collaboration. “It’s no longer the old world of ‘Marketing generates leads and hands them to sales and sales closes them and hands them to support and support manages them. End of story," says Peter Chase, executive vice president, business development at Scribe Software, which integrates customer data from CRM and business management software with sources like social listening platforms and email marketing tools. more

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