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What P&G learned from the diaper wars

from Fast Company

Back in the late 1950s, a P&G chemist named Vic Mills had a profound dislike for cleaning his grandson's cloth diapers; he was convinced there had to be a better way and began studying the nascent disposable-diaper product segment, which then represented less than 1 percent of the billions of diaper changes in the United States every year. more


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