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Seven publicity rules every entrepreneur needs to know

from Forbes

What if you invented a revolutionary product that replaced narcotics to alleviate pain, but you fumbled the public relations (PR) effort and your news got lost in the media echo chamber? Startups and entrepreneurs in almost every industry must confront questions like this when deciding to launch or continue a PR campaign. However, a number of small businesses often don’t fully recognize that the world of PR has been turned on its ear. more

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