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Telling the world it sells stethoscopes, too

from The New York Times

Some items that were commonplace when Staples, the office products chain, opened in 1986 may seem like quaint artifacts today but are still, in fact, sold by the store, including typewriters, Rolodexes and daily planners. A new ad campaign by the retailer is not promoting basic office supplies of any era, however, but rather the increasingly vast array of other products it sells. more


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