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Pet wellness is poised to go mainstream

from By Doug Gleason

You can sign up for your company's employee wellness program, enjoy a wellness spa treatment or even plan some "wellness tourism" for your next vacation. Almost everyone in the pet industry is aware of this trend called wellness — we've all heard something about the increased interest in pet wellness and the response of manufacturers and retailers. But what has been a relatively small niche up until know is about to take off. Interest in wellness in the human world is going mainstream, and that's bound to translate to the pet world. more

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