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Best practices are not the holy grail

from By C. Fredrick Crum

In my travels I have heard many leadership teams tout with great pride that they are using best practices. So when I say, "You are using common practices," they always get a strange and puzzled look on their face. How can you dominate or lead in your market by implementing the same practices and solutions everyone else has adopted as best practices? The answer: You don't. The minute something is labeled as a best practice, it's outdated and in need of innovation. more


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