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Carried-from-home breakfasts on the rise

from Progressive Grocer

A positive correlation exists between the health of the economy and the prevalence of carried-from-home breakfast occasions, so finds food and beverage market research from The NPD Group. Carried breakfasts were on the rise until 2008, but as the recession hit and unemployment rose, the trend began to decline. As the economy continues to recover, however, carried-from-home breakfast occasions are seeing a slight uptick, and NPD predicts continued growth. more


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