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How to make your ad go viral and save $4 million

from Small Business Trends

It seems like every year at least one controversy erupts over an advertisement that is rejected for the Super Bowl. But businesses have learned that you don’t have to even air your ad during the big game in order to get publicity. The Web — with social media, shared videos and blogs — has become a channel in its own right to be leveraged, just in different ways. more

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