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Twitter Head of News Vivian Schiller to speak at NAA mediaXchange

Vivian Schiller, head of news at Twitter, will be a featured speaker at  NAA mediaXchange 2014, which will take place on March 16-19. The role of social media, in particular Twitter, has led to a boost in digital readership, as more than 71 percent of U.S. adults read newspaper content digitally in a month. In her new role at Twitter, Schiller leads the company’s strategy for news and partnership with journalism organizations and the news publishing ecosystem. “From local or global, newspapers remain the most comprehensive source of news, analysis and opinion today,” said Schiller. more

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