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FTW: How USA Today mastered viral sports content

from Digiday

Who said old dogs can’t learn new tricks — and get them shared on Facebook millions of times. USA Today has looked for inspiration in the current crop of viral media darlings, BuzzFeed and Upworthy, for a sports section that mixes original and aggregated content with you-gotta-click-to-see-what-happens headlines. In just nine months, USA Today’s For The Win has shown “legacy” publishers can win in the social-sharing game. more

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