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Tourism operators look to U.S. for future growth

from Canada Newswire

Canada's tourism operators want a renewed focus on marketing to the United States even if it means diverting resources from emerging markets that may show a great deal of long-term promise. A survey by HLT Advisory prepared in advance of the Canadian Tourism Marketing Summit Feb. 12-13 in Toronto found 79 per cent of respondents agreed or strongly agreed with a proposal to focus scarce marketing resources on the U.S. market. more

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