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Frito-Lay: Packaging must 'delight' snackers

from Bakery and Snacks

A Frito-Lay leader says that for creative packaging ideas to work, developers must put the consumer first and create packs that "delight" the shoppers they're targeted at. David LeStage, senior manager of R&D for packaging innovation with Frito-Lay North America, told FoodProductionDaily.com one of the company's main goals is "bringing fun back into snacks." However, he said, many companies structure their packaging creation so that there are too many obstacles preventing the "fun" from happening. more


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