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Travelers more likely to book hotels on day of arrival than any day prior

from Skift

Same-day bookings accounted for 29 percent of all U.S. hotel bookings in the fourth quarter, reports travel marketing firm Sojern. This is based on data from Sojern's partners. The second most popular time to book was one to two days before arrival followed, by any time three to seven days prior. Thirty-seven percent of travelers booked less than a week ahead of their stay. more

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