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Digitally speaking, CBS, Time Warner, Disney bigger than Facebook

from MediaPost

For all of Madison Avenue’s seeming obsession with popular social media platforms like Facebook, Twitter and the like, when it comes to actual media buys, they barely register among the top suppliers of “digital” advertising to the world’s biggest ad agencies. In a never-before-seen analysis of Madison Avenue’s digital supply chain, Google not surprisingly is the most dominant player, accounting for more than 40 cents of every digital ad dollar bought through the big agency holding companies compiled by Standard Media Index. more

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