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Should The Washington Post, The New York Times and other top publishers pool their video in a consortium?

from Nieman Journalism Lab

Interested in the business of high-quality Web video? There’s a lot of good stuff from Washington Post video GM Steven Schiffman in this Beet.TV interview about the Post’s broad-strokes strategy for the business side of video. But maybe the most interesting piece is an idea Schiffman keeps coming back to: For video to be a really significant business for someone like the Post, the key missing ingredient is scale, both in number of videos produced and in number of viewers watching them. more


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