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When the viral bubble bursts, will it take out BuzzFeed?

from The Conversation

BuzzFeed is enjoying a media honeymoon. More established outlets are publishing gushing pieces about the success of the site along with newer counterparts like Upworthy, without the normal scrutiny applied to potential threats to their business models. Let me save you the time by pointing out what the national media will soon wake up to. There are two reasons why the hype around BuzzFeed is excessive: its content model is too easily replicable, which means it could easily be knocked off its perch, and secondly it is soon likely to run into problems making money. more

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