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Oracle Announces Oracle Eloqua for Life Sciences

from The Wall Street Journal

Marketers in the medical device manufacturing, pharmaceutical, and biotechnology industries face unique challenges in their efforts to reach healthcare providers, payors, and prescription influencers with personalized communications. At the same time, diminishing budgets require more output from less resources, which makes traditional in-person marketing too expensive and inefficient. To help life science organizations address these challenges and better target and engage with key healthcare audiences, Oracle announced Oracle Eloqua for Life Sciences. more


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