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How Amazon thinks it can get you to hit 'buy' in 2 seconds or less

from CNet

Amazon's recently released mobile app came with a new feature that's meant to make you buy your entire shopping list with as few clicks as possible. In the past, Sam Hall, Amazon's vice president of Mobile, has talked about making the mobile shopping experience one where the customer goes from "wanting to buy" to buying in 30 seconds. But this latest update to the main Amazon iOS app has got him talking about a much smaller window. more

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