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NRF: Consumers keep budgets in check this Valentine's Day

from National Retail Federation

On the heels of a healthy yet modest holiday shopping season, cautious consumers aren't quite ready to splurge on Valentine's Day this year, continuing to keep their budgets in check. According to the National Retail Federation's 2014 Valentine's Day spending survey conducted by Prosper Insights and Analytics, 54 percent of Americans will celebrate with their loved ones this year, compared to 60 percent in 2013. more


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