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The 16 best lines in marketing

from By Jeffrey Dobkin

As a marketer, your toughest job is getting the attention of your audience. It's difficult to stand out in a crowd, yet sometimes all it takes is a good line to garner a little notice. Like old friends, these 16 best lines in direct marketing are great to have at the ready. For starters, "gift certificate enclosed" is my favorite envelope teaser copy line for getting any direct mail package opened. Here's why. more

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