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The future of SEO and how to avoid being an SEO caveman

from Smart Company

Too many businesses are stuck in the "caveman" days of search engine optimisation, according to David Pocock, manager of ROI Connect. At a recent SocialBusiness conference, Pocock told the audience businesses had to evolve from an approach of "me want link good." Pocock says SEO has moved on from content which is full of links but is not engaging or unique. more

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