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Digital skills gap: How can modern marketing courses stay relevant?

from The Guardian

These are exciting times to be working in marketing, either as a practitioner or an academic. The whole field is changing. Marketers now have more data and analytics tools to play with than ever. In fact CMOs believe technology is the single most important force shaping marketing now, according to IBM's recent global C-Suite survey. However the pace of change means that the gap between the skills that marketers have and the skills that they need is growing. more


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