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Data from social media is the must-have brand asset

from The Guardian

Data has become the cure to digital snow blindness. Data from social media has become the must have brand asset in 2014, and the only stumbling block is a brand's ability, or lack thereof, to react and respond. Social data is incredibly rich. It can show who will win a game show, as well as the general election. It can show product preferences so that brands can make things we don't yet realize that we want to buy. It can also predict world events. more


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