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Does enterprise software need consumer-grade UX design?

from FierceEnterpriseCommunications

The business world continues its awakening to the idea that apps have to be usable, or nobody will use them. Writing on Diginomica, Jon Reed points to plenty of evidence of that awakening in the world of enterprise software and services. But he also questions whether UX hype is becoming overblown at this point. Do heavy-duty back office applications really need a consumer-grade interface? Reed starts by differentiating two approaches to application design. more


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