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Pensacola Beach, Fla., bets on sports tourism

from Pensacola News Journal

A focus on sports tourism in Pensacola Beach, Fla., is intended to put heads in hotel beds and create the sound of cha-ching from out of town guests in the cash registers of Pensacola area shops, attractions and restaurants. Youth sporting events account for about a third of the sporting events in Pensacola that attract outside visitors. And they bring in a large number of people compared to many of the adult events, aside from equestrian shows, major runs and marathons, according to economic impact reports. more

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