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Debunking common assumptions about engagement

from The Demand Networks

Engagement is a big deal for associations. It seems to always be on the minds of association leaders. For most associations, “engagement” has been somehow narrowed down to mean participation in events and volunteer activities. It is measured on the basis of the numbers of events and activities members have participated rather than the value members perceive they get from them and the outcomes these have enabled. This is not a useful measure of the value of your membership. more


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