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Suppliers — your best untapped resource

from By Michael J. Berens

One of the biggest challenges any manager has is not knowing what you don't know. It's demanding enough to keep up with all the things you need to address without contemplating what other forces may be at work "out there" that could affect your members or your association. Wouldn't it be great if you had a network of knowledgeable industry insiders who could keep you apprised of any new opportunities or threats developing in your industry? Good news! You already have such a network — your suppliers. more

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