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Examining the role of Big Data in the future of newspapers

Big Data was once a phrase that elicited confusion from many outside of the tech community. What did it mean? What could it do? What was the hype about? Times have changed. Analyzing and mining Big Data has become routine and it is a force shaping nearly every industry, including newspapers. The technology available to companies in 2014 explains why Big Data has become a standard for many sectors because it is practical and effective. By looking at this valuable data, companies have the opportunity to analyze a tremendous amount of information and glean critical information about their consumers and products. more


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