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Rise of the 'platisher': The Washington Post starts tech arm

from Digiday

Publishers are realizing they’re in the tech business, like it or not. The Washington Post is the latest publisher to beef up its tech, opening a New York City-based design and development office that it calls WPNYC. The office, which will house a dozen designers, engineers, and salespeople, will bridge the gap between design and sales to create custom ad experiences for the newspaper’s brand clients. more


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