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Stores encourage mother-daughter shopping with coupons, social platforms

from The Wall Street Journal

The mother-daughter shopping trip is expanding into new territory. Moms and their girls follow the same retailers on social media, trade photos of clothes and create joint pin boards of looks they plan to shop for, whether online or in a traditional trip to the mall. Retailers are emailing targeted coupons to mothers and daughters, marketing to them on social-networking sites and launching platforms where family members can share images and opinions. more


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