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Store brands, the (now) welcome option

from The Washington Post

Tom Stephens remembers the days well when the career marketeer brought President's Choice products to American grocers from coast to coast. "At that time, the U.S. guys wanted the cheapest stuff they could get," he says, referring to the private labels that earned the term "off brands," which looked "generic and were poor quality." The President's Choice line represents one turning point in the annals of "American Hustle"-era store brands. more


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