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Building engaging Web apps with game mechanics

from SitePoint

"Gamification" is the use and application of game design techniques and game mechanics, in nongame contexts, to engage a target audience to change behaviors, learn new skills, or enable innovation. Game design can be applied to practically all facets of business. Gartner predicts that by 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes. more

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