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A Finger On The Corporate Pulse

from The Wall Street Journal

Freda Lewis-Hall, chief medical officer at Pfizer Inc., has a pretty basic mission: She tries to make sure that patients are getting the right medicine the right way. Much of her work involves leading the company medical specialists who give information to, and answer questions from, doctors, pharmacists and nurses about Pfizer drugs. She also makes sure that patients understand what pills they're taking. Such efforts have taken Dr. Lewis-Hall onto television shows and into experimenting with an Internet health site and with YouTube videos. She also helps forge research collaborations between Pfizer and patient groups and the National Institutes of Health. more

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