From Name:
From Email:
To Name:
To Email:

Optional Message:


OEMs still haven't mastered the dash

from CEoutlook

Car radios in new cars are still overly complex and Apple's CarPlay isn't likely to fix that. Some of the car makers are treating CarPlay as just another app on the radio screen, while keeping a tight grip over the overall user interface on their radios. One reason is "big data." Every time we tap on a connected radio screen it is broadcasting valuable information about us. And the car companies don't want to give up that data to Apple or a Google. A second reason is that car makers want to retain their unique user interface. The last thing a Mercedes-Benz executive wants is a generic dash that looks the same in a Kia and an S-Class. more


Powered by MultiBriefs
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063