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The top trends and challenges of content marketing

from Business 2 Community

Slowly but surely, the need to justify the value of content marketing is beginning to fade; for many marketing strategies, content is becoming pretty standard. With that said, however, we are far from being content pros. It’s one thing to do content, but are you doing it right? According to a recent infographic based on data collected by Eloqua, LookBook HQ and Oracle, the current state of content marketing is one of extreme confusion. more

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