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In marketing, embracing a world where data rules

from Fortune via CNN Money

Big data this, big data that. The popular Silicon Valley buzzword has become so ubiquitous — the term was even added to the Oxford English Dictionary last year — that it seems to mean everything and nothing at the same time. The benefits of big data are still nebulous for some, but the marketing industry faces a slightly clearer proposition. For marketers, harnessing complex data sets about a target audience could produce more effective campaigns and measurable competitive advantage. more

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