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4 things to avoid when creating a tablet experience for customers

from Econsultancy

Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile. Today's consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet. With 43 percent of tablet users spending more time on tablet than on desktop, companies are increasingly optimizing tablet browsing for consumers who want a seamless experience across all channels. To create an experience that is engaging and contributes to the bottom line, brands need to consider how to optimize for tablet. more

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