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It is not news to publishers that they have to engage directly with readers

from The Idea Logical Company

Since the merger that has created Penguin Random House, there has been precious little speculation (except by me, as far as I can tell) about what this new behemoth in trade book publishing could do to exploit their scale in new and innovative ways. Their scale advantage is huge. PRH has something in the neighborhood of half the commercial trade books published, bestsellers and below. more


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