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Dear Vendors/Brokers,

New items are the key drivers for category growth and increasing sales. In a collaborative effort to excite and effectively market new items to our customers we have developed a new item multi-channel marketing package. The menu of marketing options are valuable opportunities to communicate the impactful new items to customers. Impact new item launches in which we use speed to market strategy and planogram resets are where we need to implement multi-channel marketing. Each impact new item launch and planogram reset we are requesting your support on this new initiative.

Please work directly with your buyers to schedule multi-channel marketing on the next new items. We are confident this additional marketing and customer experiences through samplings in store will produce incremental sales growth.

Thank you for your continuing support,

David H. Arens
Divisional Merchandise Manager Retail Food
Sales Directorate
214-312-3215
arensd@aafes.com more


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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063