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Design and on-page optimization — The building blocks

from Search Engine Journal

A good SEO campaign is built on a strong technical foundation. This means that your basic website structure and on-page SEO elements are optimized. Your design, with a specific focus on your computer and mobile user experiences, also plays an important role. It's easy to get lost in the world of social media marketing and content development and forget that unless the core components are in place, all the external or more advanced work that you do could be for naught. more

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