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The designer's guide to A/B testing

from SitePoint

In an ideal world, a client would simply accept all of a designer's ideas and they'd be left to get on with it. However, it's rare that this happens in reality and so a designer has to fit in with the ideas of a client and the client's marketing department. This often leads to a discussion of A/B testing, with the idea that different designs can be applied and tested on various groups in order to see which is the more effective. more


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