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Interbrand reveals the 'Best Retail Brands' of 2014 (and the biggest losers)

from The Coloradoan

Wal-Mart's brand value is waning, as competitors like Amazon have dulled its low-price edge. By contrast, the savvy use of big data to customize shoppers' wants and needs has catapulted the brand equity of retailers as disparate as Whole Foods and Macy's. more


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