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7 keys to building a successful brand

from FOX Business

I have a secret for you, though it's hardly a revelation: Most brands fail at what they are trying to accomplish. And the only thing more frustrating about how terrible so many brands are is how clueless many small-business executives and entrepreneurs are about what branding is. Most people think of branding as simply "the logo," but a logo is just the beginning of a brand's visual aspect (which also includes the website, marketing materials and ad copy — which in turn includes tag lines, marketing/PR/sales copy and advertisements). more

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